Experience Design
Exhibition Design — Venture Show
Experience Design, Innovation, Sustainability, Stakeholder Participation
Venture Show is a place to showcase the two years' endurance of DMBAers. More than 200 people, including VCs, Industry experts, and Students' families, visit the exhibition on the first day. Venture Show is one of the differentiation from other MBA programs and plays an important role in DMBA's reputation. Venture Show is a relatively new concept for showcasing the student's final projects, replaces the conventional Venture Pitch.
PROJECT OUTLINE
Time: 4 months Build time: 2 days
Scope: Concept design, Branding, physical space design, Strategizing and managing the implementation.
Target Group: Venture Capitalist. Journalist. Family and friends of the students.
Product or Service: An exhibition space for ~200 visitors.
METHODS
Feasibility Analysis
Trend Analysis
UX research
Stockholder Participation
MY ROLE
Researcher
Designer
Prototyper
PROCESS
Research > Framing the Opportunity > stakeholder interview > Design Sprint > User Interview > Designing and prototyping > Testing and iterating > Planing and strategizing the implementation
TEAM
Sheila Mahoutchian, Sittidej Somprakit, Ehsan Darbandi
PROBLEM
Venture Show is a relatively new concept, and there are many important things about the DMBA program to show at Venture Show. Participating in the show is optional for student, and it happens a few days after the final exam. Because of that, some students might not be enough incentivized to join the show.
CHALLENGE
How might we define, differentiate and demonstrate the value of design strategy for all audiences in Venture Show and incentivize all student to participate.
SOLUTION
We involved the students in the development of the concept and design process of the show through monthly design sprints. We made sure that we are on the right track by testing and iterating the ideas after each design sprint.
DISCOVERING OPPORTUNITIES
RESEARCH
We started the process by researching and analyzing similar projects and exhibitions. We found some ideas and patterns and used them to start the conversation and ideate during the design sprints.
Design Sprints
The theme and objectives of the venture show were not apparent at the beginning. Also, incentivizing the students to participate in the show was one of the challenges of our team. We incentivized students by engaging them in the design process through four design spring.
KEY TAKEAWAYS
The result led us to prioritize what mattered most, which making DMBA stands out as a unique MBA program. Students chose This Is Not Business As Usual as the theme and wanted to use the latest technologies to create an unforgettable experience for the audience, considering sustainability, data-driven, and diversity as sub-theme of the show.
DATA DRIVEN
Quantitative data is usually considered as dry and hard to communicate information. We wanted to have a playful approach in the show and visualize some data about DMBA students.
EXPERIENCE
User Experience is one of the critical leverage that businesses can compete in the market. Students wanted to explore this opportunity in the show by creating a unique experience for the visitors and show what UX means for businesses.
SUSTAINABILITY
As one of the most critical challenges of today's businesses, not only we need to address sustainability, but also practicing it in the two-days- long Venture Show.
DIVERSITY
As one of the strengths of DMBA diversity makes the program a unique place for students to learning new skills from each other and also encourages them to see challenges from new perspective.
DESIGNING AND ITERATING
PROTOTYPING AND EVALUATING
We had an iterative approach for designing the show. We tested our ideas by 3D modeling and making multiple prototypes and interviewing stakeholders to ensure we are all aligned and on the right track.
MANAGING AND BUILDING
MANAGING AND DISTRIBUTING THE WORK
Due to the location constraints, our team had only two days to install the entire show. Our strategy was to fabricate everything beforehand and only install and assemble parts during the two days we had access to the site.
